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Walt Disney’s Vision for Guest Experience
Cinderella’s Castle is beautiful from every angle… …but the most interesting view is underneath. Deep underneath Cinderella’s castle in the middle of the Magic Kingdom is a utility corridor running...
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Two Days at the Disney Lab: Uncovering the Secret of Disney’s Magical Guest...
Class time is over – it’s time for some lab work! Over the last month, I have invited you into the world of training at the Disney University – courtesy of a new book entitled Disney U, by Doug Lipp,...
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How You Say Good Bye is as Important as How You Say Hello
Do what you do so well that they will want to see it again and bring their friends. – Walt Disney The Disney organization has no peer when it comes to creating amazing Guest Experiences. Their Cast...
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Today in the Magic Kingdom – A Field Trip for Guest Experiences
Greetings from Magic Kingdom! courtesy John Skodak, CC 3343087934 When the rope drops this morning, I will already be inside the park, participating in the “Keys of the Kingdom” tour. Later in the day,...
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Details Make the Difference
Organizations that create exceptional experiences for their Guests know that details make the difference. Can you identify these three images taken on a recent field trip to the Magic Kingdom? Reply in...
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Details Are Important Because Guests Feel Perfection
Walt Disney had the idea that Guests could feel perfection. As I’ve written before, the secret to Disney “magic” is simple: it’s attention to detail. Easier said than done in any organization, but the...
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Immerse Yourself in the Creativity of the Disney Imagineers
My admiration for the creative brilliance of Walt Disney and the amazing group of geniuses he gathered around him runs deep and long. As a boy growing up in the 60s, Walt Disney’s Wonderful World of...
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How Environmental Immersion Leads to Creative Inspiration
One can be inspired by research as well as immersed in it for inspiration. Rhonda Counts, Show Producer, Walt Disney Imagineering Florida How you do research is dependent upon where you are in the...
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What Account Do I Draw From to Pay Attention?
Last fall I had the opportunity to be a part of The Adams Family Adventure – a week-long trip to Walt Disney World for my immediate family of fifteen: six children and nine adults. All week long I had...
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Let Your Feet Do the “Talking”
Even though this isn’t a neighborhood walk, I can’t think of a better way to let your feet do the talking than to take a walk through Disney’s Animal Kingdom and other venues at Walt Disney World…...
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Dreamers Live Beyond Themselves in Order to Make Dreams Come True
Even for those of you that don’t follow the Walt Disney Company regularly, the news coming out of Anaheim, CA from the biannual gathering of Disney fans called D23 has been nonstop since last Friday....
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Disney’s Missed Opportunity at the 50th Anniversary Celebration of Walt...
My recent trip to Walt Disney World for the kickoff of its 50th Anniversary celebration was a special time all the way round. My wife and I were joined by my daughter and son-in-law for 5 days and...
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When the Honeymoon Ends: What Happens When the Grand Opening is Over and the...
Note: On the 56th anniversary of Walt Disney’s death, a continuing series of posts on the difficulties – and opportunities – former, now new again, Disney CEO Bob Iger is facing. Upon Walt Disney’s...
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American History: Understanding the American People by Understanding Disney...
I’ve alway loved learning about history – in particular, American history. In addition to the hundreds of books I’ve read over the years, both my undergraduate and graduate degrees are accompanied by...
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Disney at 100: How Passion Launched a Dream
On October 16, 2023, the Walt Disney Company will celebrate its 100th Anniversary. Today kicks off a series in recognition of this event – a series looking into the characteristics that have made the...
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Disney at 100: The Lifelong Partnership of Walt and Roy Disney
My brother Walt and I first went into business together almost a half-century ago. And he was really, in my opinion, truly a genius – creative, with great determination, singleness of purpose and...
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